Today is the beginning of a new day

"Abstain For The Game", this phrase is rather short and precise but when it appears on New Zealand TV3 first time, it has roared up the nation and taken New Zealanders by storm. Its controversy is wide spread not only in New Zealand but also Australia, the US and some other European countries. Cambell live program also did a poll on whether or not people will abstain for the game. Guess what the result is 85% No, 15% Yes. So..... Clearly, this is a failed campaign and has been ridiculed by our neighbor, Aussie....But the question is how it is possible that such a big company like Telecom produced such an embarrassment campaign!